Innovating rapidly and creating added value
L’Oréal is active in over 130 countries around the world. Up to 20 new products a year are developed in the research laboratories of Vichy – one of L’Oréal’s 20 bodycare brands.
L’Oréal – innovative cosmetics and body care
“Body care and beauty belong to the most advertising- and innovation-intensive industries in the world. New products are launched in the market almost weekly. In order to design our customer- and marketing communication efficiently and effectively in this environment, we need to understand exactly to what extent which touchpoints actually contribute to the purchase decision. This is how we succeed at informing our customers about innovations, motivating them to purchase, and increasing customer satisfaction.”
Heike Panella, General Director Vichy Germany, www.loreal.com
Exploit innovation potential to the maximum
Publisher: Swiss Innovation Guide 2011 – Handelszeitung / io new management