Developing innovative solutions with and for clients
As an innovative software company, Microsoft aims to offer its clients the very best solutions at all times. Clients are actively included in the development process.
Microsoft – software and information technology
“The customer is at the centre of all our activities – client feedback and client experiences constantly flow into the development and finalisation of our solutions. For example, over ten million clients worldwide tested the Beta version of Windows 7 and thus shaped the product. Strong customer loyalty comes through the most varied touchpoints. What counts is not what we presume, but what we actually know about our customers. The diversity of feedback, suggestions and insights lets us develop solutions that help our customers complete their tasks faster and better – giving them more time for other things.”
Peter Waser, General Manager Microsoft Schweiz, www.microsoft.com
Exploit innovation potential to the maximum
Publisher: Swiss Innovation Guide 2011 – Handelszeitung / io new management