Unlock market potential with the 360°CATEGORYtracker
What questions can we answer?
Our 360°CATEGORYtracker answers all your questions on the topic of category management:
- What is particularly important to shoppers when purchasing within a category?
- What projects are shopper groups planning?
- What projects have they completed?
- What are the trends and potential in the category?
- Where is the competition?
- What are the key touchpoints along the shopper journey?
- Identifies the relevant shopper groups in the category and enables category management measures to be tailored to the actual needs of these shoppers (“shopper-centricity”).
- Offers a factual basis for category definition based on shopper insights.
- Lets you address shopper groups at the touchpoints they actually use, which systematically reduces marketing wastage.
- Provides a robust basis for decision-making for the category plan, thus increasing planning reliability and enabling additional sales.