360°CATEGORYtracker

Our 360°CATEGORYtracker answers all your questions on the topic of category management:

• What is particularly important to shoppers when purchasing within a category?
• What projects are shopper groups planning?
• What projects have they completed?
• What are the trends and potential in the category?
• Where is the competition?
• What are the key touchpoints along the shopper journey?

The 360°CATEGORYtracker…

• Identifies the relevant shopper groups in the category and enables category management measures to be tailored to the actual needs of these shoppers (“shopper-centricity”).
• Offers a factual basis for category definition based on shopper insights.
• Lets you address shopper groups at the touchpoints they actually use, which systematically reduces marketing wastage.
• Provides a robust basis for decision-making for the category plan, thus increasing planning reliability and enabling additional sales.

Accelerom Factsheet 360°CATEGORYtracker