Put a face to your customers with the 360°CUSTOMERprofiler
What questions can we answer?
Our 360°CUSTOMERprofiler answers all your questions on the topic of customer segmentation:
- What target groups are in the market?
- How important are the various target groups?
- What are the characteristics of these target groups?
- What do the target group-specific customer journeys look like?
- What content is relevant for the different target groups?
- Identifies and validates the relevant target groups in the market and thus enables you to tailor your activities to the actual needs of your customers (“customer-centricity”).
- Delivers a data-based management tool for marketing.
- Lets you address the different target groups at the touchpoints they actually use, thus reducing wastage.
- Supplies the basis for optimal target group-specific touchpoint mixes.