Comprehensively optimise your marketing with 360°Touchpoint analysis
What questions can we answer?
Our 360°Touchpoint analysis reveals in full what actually makes an impression on customers and non-customers, and thus provides a solid decision-making basis for strategic and operational questions about marketing.
- What touchpoints (online / offline) perform best with your customers in direct comparisons?
- Via which touchpoints do (new) customers come into contact with your brand?
- Which touchpoints and contents are particularly important for which target groups?
- How are you perceived at touchpoints compared with your competitors? What are the pain- and pleasure points?
- What is your optimal touchpoint mix for marketing by target group?
- Measures the performance of all touchpoints (analogue and digital) and thus offers a robust decision-making basis for marketing.
- Identifies those touchpoints that really have an impact on your customers.
- Allows you to look beyond your own four walls and evaluate new and innovative touchpoints that are not yet being used.
- Enables comprehensive marketing performance management and impact-oriented budget allocation.