Our 360°Touchpoint analysis reveals in full what actually makes an impression on customers and non-customers, and thus provides a solid decision-making basis for strategic and operational questions about marketing.
- What touchpoints (online / offline) perform best with your customers in direct comparisons?
- Via which touchpoints do (new) customers come into contact with your brand?
- Which touchpoints and contents are particularly important for which target groups?
- How are you perceived at touchpoints compared with your competitors? What are the pain- and pleasure points?
- What is your optimal touchpoint mix for marketing by target group?
