Why are we doing this? We all need to reposition ourselves. But the challenge is not to return to the world before coronavirus. People, the economy, and society will be changed forever. The current "great crisis" will be followed by many smaller and moderately severe crises, because if you compare our system with an "organism", these are constantly being attacked and weakened. The reasons for this are found not least in our highly complex geographic, economic and social networks, and the resulting interdependencies. Uncertainty has become a daily companion, forcing everyone to act with more agility.
Comprehensive knowledge about how people are behaving in this crisis and what changes this will trigger in the medium term provides the raw material for successfully shaping the future. Businesses in particular can benefit from this, but also organisations and associations, as well as politics and political institutions. These can measurably improve their crisis communication. Depending on the situation and objectives, it is possible to act quickly and appropriately for each target group, as well as prepare and successfully position your marketing for the time after the shutdown.
"The knowledge advantage" is an independent entrepreneurial initiative by Accelerom AG, through which our specialists will share our most important research findings in short technical articles on a regular basis.
Our thanks go to the customers, partners and sponsors who have made this project possible in Germany, Austria, Switzerland and France.