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The knowlege advantage – data-based decision-making in uncertain times
03.04.2020Comprehensive marketing with 360°TOUCHPOINT® – Implementation solutions for companies, organisations, associations, and
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What you can do against 70 percent scatter loss
12.02.2020If the latest studies are to be believed, firms are currently experiencing
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Algorithm or gut feeling – evaluating relevant touchpoints using algorithms
12.11.2019The sheer number of touchpoints found along the customer journey today calls
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“Smart simplification” for more market success
28.08.2019Simplicity is a highly underestimated success factor. Companies can quickly find themselves
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