Category B
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WoM22 Interview: Marketing is more complex than ever before
Posted by Natascha Moser on 31.03.2022Read more -
The knowlege advantage – data-based decision-making in uncertain times
Posted by Accelerom Team on 03.04.2020Read moreComprehensive marketing with 360°TOUCHPOINT®
– Implementation solutions for companies, organisations, associations, and political institutions
– Measurable improvements to crisis communication
– Marketing for after the shutdown -
What you can do against 70 percent scatter loss
Posted by Christoph Spengler on 12.02.2020Read moreIf the latest studies are to be believed, firms are currently experiencing marketing scatter loss of around 70%. A huge and very expensive amount that nobody wants. What can be done about it?
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“Smart simplification” for more market success
Posted by Christoph Spengler on 28.08.2019Read moreSimplicity is a highly underestimated success factor. Companies can quickly find themselves managing 200 touchpoints along the customer journey. The result of this rampant complexity: up to 70 percent scatter loss. But through intelligent pruning and more focus, complexity can be overcome while simultaneously achieving measurably greater market success. This article describes what lies behind the idea of “smart simplification”.