• Turning the customer journey into a service paradise

    Posted by Christoph Spengler on 07.02.2019

    In a world where products and services are increasingly similar, service offerings have become key differentiators. Digitalisation is shaking everything up. This article shows one way to optimise the range of services offered by your company.

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  • The customer journey is a matter for the boss

    Posted by Christoph Spengler on 17.07.2018

    Customer journey management has become a strategic management task in recent years, so it’s a matter for the boss. Used correctly in the context of digitalization, customer journey management can achieve substantial increases in efficiency.

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  • If you kick differently, you shop differently

    Posted by Bianca Oehl on 02.02.2018

    INTERSPORT Germany is adapting campaigns to new customer segments based on real data – each with a specific touchpoint mix and appropriate products along the individual customer journeys.

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