Category B
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Turning the customer journey into a service paradise
Posted by Christoph Spengler on 07.02.2019Read moreIn a world where products and services are increasingly similar, service offerings have become key differentiators. Digitalisation is shaking everything up. This article shows one way to optimise the range of services offered by your company.
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The customer journey is a matter for the boss
Posted by Christoph Spengler on 17.07.2018Read moreCustomer journey management has become a strategic management task in recent years, so it’s a matter for the boss. Used correctly in the context of digitalization, customer journey management can achieve substantial increases in efficiency.
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If you kick differently, you shop differently
Posted by Bianca Oehl on 02.02.2018Read moreINTERSPORT Germany is adapting campaigns to new customer segments based on real data – each with a specific touchpoint mix and appropriate products along the individual customer journeys.