Presse&Publikationen
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WoM22 Interview: Marketing is more complex than ever before
Posted by Natascha Moser on 31.03.2022Read more -
The knowlege advantage – data-based decision-making in uncertain times
Posted by Accelerom Team on 03.04.2020Read moreComprehensive marketing with 360°TOUCHPOINT®
– Implementation solutions for companies, organisations, associations, and political institutions
– Measurable improvements to crisis communication
– Marketing for after the shutdown -
“Smart simplification” for more market success
Posted by Christoph Spengler on 28.08.2019Read moreSimplicity is a highly underestimated success factor. Companies can quickly find themselves managing 200 touchpoints along the customer journey. The result of this rampant complexity: up to 70 percent scatter loss. But through intelligent pruning and more focus, complexity can be overcome while simultaneously achieving measurably greater market success. This article describes what lies behind the idea of “smart simplification”.
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Successful complexity management along the customer journey
Posted by Christoph Spengler on 10.01.2019Read moreManagers describe growing complexity as a major obstacle to successful market development. Read on to see how to deal systematically with complexity.