Comprehensive marketing with 360°TOUCHPOINT®
– Implementation solutions for companies, organisations, associations, and political institutions
– Measurable improvements to crisis communication
– Marketing for after the shutdown
The sheer number of touchpoints found along the customer journey today calls for sophisticated touchpoint management. Christoph Spengler and Catherine Ammann of Accelerom explain how an algorithm can help to discover the relevant touchpoints and use them correctly.
In a world where products and services are increasingly similar, service offerings have become key differentiators. Digitalisation is shaking everything up. This article shows one way to optimise the range of services offered by your company.
300 students at Masters level in Germany and Switzerland played with a case study against an algorithm-generated solution. Human or machine, who can develop the best integrated marketing strategies and campaigns?