Andrea Fronaschütz studied commercial sciences at Vienna University of Economics and Business Administration, with business studies focused on advertising and market research; and history, romance studies and history of art at the University of Vienna.
She gained her first experience in market research at Creditanstalt-Bankverein. Her career then took her to Hamburg, where she worked in marketing in the Detergents Division of Unilever Germany. She then moved to Personal Products at Elida in Vienna.
In 1993 she took over as Head of marketing at Renault Austria, later moving to the head office of the French car-maker in Paris, where she held Europe-wide functions. She lectured at the École Supérieure de Bordeaux, and the Haute École du Commerce (HEC), and gained international retail experience working for London-based property developer McArthurGlen at its numerous European locations. She then returned to market research by joining the Austrian Gallup Institute.
Andrea Fronaschütz is bilingual in German and French, and also speaks English.