Christof Baron has been active in the media sector for over 30 years, including 27 years at Mindshare/GroupM, a subsidiary of WPP, the world’s largest communications company.
He began his career as a media planner at Ogilvy & Mather in 1989. After a decade of planning and consulting for well-known national and international clients, he took over electronic media purchasing. In 2005, Christof Baron was appointed COO of Mindshare Germany, and in 2009, CEO. He became Regional Leader and member of the global management board in 2011, and was appointed Chairman Germany in 2013, and CEO Central & Eastern Europe in 2015. In 2017, Christof Baron joined the French pharmaceutical company SANOFI as Global Media Head, where he was responsible for worldwide media investment management of the Consumer Health division. He left SANOFI in October 2019, since when he has been consulting on media strategy and implementation.
Christof Baron speaks German and English.