Dr Sopp’s core areas of expertise include the management of complex projects in the areas of market- and social research. In recent years he has worked on media usage, particularly online activity, on which he has also run international studies. An additional focus of his work covers data collection and data analysis, and the use of statistics in interdisciplinary environments.
With a doctorate in sociology, Dr Sopp has worked with Infratest Sozialforschung and on research projects that involved, among other matters, social policy and the employment market. Dr Sopp has published numerous professional articles on these topics. He is a member of the Professional Association of German Marketing and Social Researchers (BMV).
