Giovanni M. Fabris provides consultancy services to advertisers and industry organizations for the management of media investments in marketing and commercial communications, as well as customer and media research, strategy, ROI analysis, advertiser-agency relationships, education and training.
Having gained early experience in advertising and media agencies, he spent almost 18 years with McDonald’s as VP International Media, in which position he supported the marketing teams of 50+ international countries, with a focus on Asia, Europe and the Middle East.
A long-term member of ESOMAR (European Society for Opinion and Market Research) and the ARF (Advertising Research Foundation), Giovanni M. Fabris is an active participant in industry initiatives and events. As the representative of McDonald’s on the WFA (World Federation of Advertisers) Media Committee, which he chaired for three years, he was involved in writing the global guidelines for TV audience measurement, and the “Blueprint for customer-centric, holistic measurement”, a founding position paper for multi-channel research.
Giovanni M. Fabris attended university in Florence, Italy, and has worked in Florence, Paris, London, Oak-Brook (Illinois), and Hong Kong. He currently lives in Paris.
He speaks Italian, English and French.