Those who think and play differently, shop differently: target group communication at Intersport Germany
The ambitious team at Intersport Germany took on the challenge of optimizing their marketing through focusing on target groups. The goal: targeted, customized campaigns for special customer segments, with an optimized touchpoint mix for each segment, and naturally also the right products. Accelerom played its part by offering market segmentation and the results of a 360°Touchpoint analysis.
Read the full case study in german here.