There’s a vast choice of leisure activities available today. How can Zurich Zoo continue to keep up as an attractive destination? To help with this challenge, Accelerom was asked to perform a new 360°Touchpoint analysis for Zurich Zoo. The focus was on looking at which touchpoints were involved when different groups of people: families with children, grandparents with grandchildren, and Zurich city residents, were deciding where to visit. Additional insights came from an analysis of the pluses and minuses of a trip to the Zoo. The results assisted Zurich Zoo with its marketing planning: communication with its core target groups and potential new customers is now more effectively designed, since the relevant customer touchpoints have been better focused through including more suitable content.