Impact-oriented marketing budget allocation
Calculate your optimal activity frequency
Strategy and campaign planning made easy
We’ll help you allocate your marketing budget to the most important touchpoints
Over the past few years, more and more new tasks have been packed into marketing budgets. The result: lots of small budget positions for activities that very often remain unnoticed by both existing and potential customers. At the same time, the arrival of numerous innovative customer touchpoints like apps and portals are changing consumers’ information-seeking and purchasing behaviour.
Our data-supported 360°Touchpoint analysis lets us combine all the relevant offline and online touchpoints and use algorithms to identify your optimal multichannel strategy. These core customer touchpoints must be supported by sufficient budget to reliably reach your customers. The BUDGEToptimizer is a campaign planning tool that helps you distribute your budget by specific target group to those touchpoints with the greatest impact.
Develop your strategies using the algorithm directly in the BUDGEToptimizer and find the answers to your questions about touchpoints and budget allocation: