Optimized customer touchpoint management
Right across your services, communication, marketing and sales, we’ll show you which customer touchpoints in the different phases of the customer journey really count. Drawing on intelligent algorithms and data from 360°Touchpoint analysis, we use our Scenario Engine to calculate the optimal touchpoint mix for your multichannel and omnichannel strategies. The mixes are aimed at your target groups and their individual customer journeys – for existing customers and those of tomorrow, both B2B and B2C.
Knowledge instead of belief
An empirical database gives you greater marketing effectiveness and efficiency, ensuring optimal coverage of the customer journey. So you can reduce complexity without losing impact. The data can be used in many different areas. Whether for your digitalisation strategy or campaign planning, optimal mixes create greater customer centricity and a better customer experience.
The easy-to-read dashboards in our SMARTnavigator tool allow you to share the results quickly and simply. So it’s easier to convince others and overcome silo thinking in your organisation. The fact-based results of mix optimization mean you can have the greatest possible confidence in your decisions. Tedious discussions about the right communication channels now belong in the past, giving you more time to get on with what really matters.