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    “Smart simplification” for more market success

    Posted by Christoph Spengler on 28.08.2019

    Simplicity is a highly underestimated success factor. Companies can quickly find themselves managing 200 touchpoints along the customer journey. The result of this rampant complexity: up to 70 percent scatter loss. But through intelligent pruning and more focus, complexity can be overcome while simultaneously achieving measurably greater market success. This article describes what lies behind the idea of “smart simplification”.

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Recent Posts

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  • “Smart simplification” for more market success
  • Turning the customer journey into a service paradise
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