• Christoph Spengler

    Founder and Managing Director

    Christoph Spengler

    Founder and Managing Director

    Christoph Spengler’s core competencies include management, marketing, sales and corporate development. He worked for fifteen years in various sectors of the consumer goods, retail and financial services industries, during which time he gained comprehensive experience with international corporations.

    Christoph Spengler began his career in classical consumer goods marketing. He spent his first eight years with Unilever Switzerland, where he was Business Unit Director and member of management with responsibility for the whole of the drinks sector in Switzerland. He then moved to McDonald´s, where he was a member of management for four years as Head of the marketing department. His profound knowledge of corporate development is based on his time as a director at PricewaterhouseCoopers. His activities also included management of various international projects in the areas of finance and industry.

    Christoph Spengler holds a diploma in business economics and marketing from the HWV Zurich.

    He speaks German, English and French.

  • Catherine Ammann

    Analyst and Consultant

    Catherine Ammann

    Analyst and Consultant

    Catherine Ammann has been involved in the development and visualisation of data sources for several years. During her studies for her Masters degree in political science at the University of Zurich, she focused on the topic “Political Data Journalism”, which deepened her knowledge of data visualisation and applied statistics. During her studies she was also involved in projects for smartvote, an online voting advice application.

    Catherine Ammann speaks German and English.

  • Dr. Sonja Heller

    Analyst and Consultant

    Dr. Sonja Heller

    Analyst and Consultant

    Finding data-based answers to a wide range of questions is what drives Sonja Heller. Holding a degree in business administration with a major in marketing, and a doctorate in psychology, she has extensive work experience of university research as well as in various parts of the private sector. Sonja Heller thus sees combining research and practice as an ongoing exciting challenge. In her consulting practice she uses her extensive repertoire of methodologies as well as her knowledge of human motivation and behaviour in an economic context to help companies improve their marketing success.

    Sonja Heller speaks German, English and French.

  • Natascha Moser

    Project Manager

    Natascha Moser

    Project Manager

    Natascha Moser studied at the University of Zurich, where in 2015, she completed a Bachelor of Arts degree in economics with a specialty in management and economics. Following this, she studied for a Bachelor of Science degree with a major in psychology and a minor in education, which she completed in 2018. During her economics studies, among the topics she dealt with were marketing engineering and quantitative marketing.

    Natascha Moser speaks German and English.

  • Vanessa Gubler

    Data Analyst

    Vanessa Gubler

    Data Analyst

    Vanessa Gubler studied journalism and communication plus business administration at the University of Zurich. During her studies she deepened her knowledge of applied statistics by running her own surveys for various university seminars. She gained her first experience with project management through working for the Students Association.

    Vanessa Gubler speaks German, English, French and Italian.

  • Dr. Peter Sopp

    Principal Statistician

    Dr. Peter Sopp

    Principal Statistician

    Dr Sopp’s core areas of expertise include the management of complex projects in the areas of market- and social research. In recent years he has worked on media usage, particularly online activity, on which he has also run international studies. An additional focus of his work covers data collection and data analysis, and the use of statistics in interdisciplinary environments.
    With a doctorate in sociology, Dr Sopp has worked with Infratest Sozialforschung and on research projects that involved, among other matters, social policy and the employment market. Dr Sopp has published numerous professional articles on these topics. He is a member of the Professional Association of German Marketing and Social Researchers (BMV).

  • Michael M. Maurantonio

    Consulting Partner (Associate)

    Michael M. Maurantonio

    Consulting Partner (Associate)

    Michael Maurantonio is a committed professional with more than 20 years of experience in marketing, media and sales, and a track record of helping his clients take the right decisions to make their businesses grow.

    His core competencies are in the areas of media strategy, media buying and media planning, as well as communication, consultancy, and project- and process management.

    Michael M. Maurantonio speaks fluent German, Italian, French and English.

Advisory Board

  • Christof Baron

    Christof Baron

    Christof Baron has been active in the media sector for over 30 years, including 27 years at Mindshare/GroupM, a subsidiary of WPP, the world’s largest communications company.

    He began his career as a media planner at Ogilvy & Mather in 1989. After a decade of planning and consulting for well-known national and international clients, he took over electronic media purchasing. In 2005, Christof Baron was appointed COO of Mindshare Germany, and in 2009, CEO. He became Regional Leader and member of the global management board in 2011, and was appointed Chairman Germany in 2013, and CEO Central & Eastern Europe in 2015.  In 2017, Christof Baron joined the French pharmaceutical company SANOFI as Global Media Head, where he was responsible for worldwide media investment management of the Consumer Health division. He left SANOFI in October 2019, since when he has been consulting on media strategy and implementation.

    Christof Baron speaks German and English.

  • Prof. Dr. Gery Brüderlin

    Prof. Dr. Gery Brüderlin

    Professor Dr Gery Bruederlin is a lecturer in HRM (human resources management) at the Institute for Personnel Management and Organisation in the School of Business at the University of Applied Sciences and Arts Northwestern Switzerland. He also heads the “Master of Advanced Studies in Human Resource Management” programme.

    As a former Global Head of Human Resources at UBS and a member of management of UBS Global Asset Management and UBS Wealth Management, Gery Bruederlin understands not only the academic side of personnel management, but also the economic realities of a company from the perspective of an operational HR manager.

    Gery Bruederlin holds a PhD from the University of Zurich and an MBA from the University of Rochester NY, USA and the University of Bern.

  • William Koeberlé

    William Koeberlé

    Thanks to his more than 40 years of business experience, William Koeberlé brings extremely broad specialist knowledge to the table. Throughout his career he held leading strategic positions in the retail branch (with Cora, Métro, Carrefour, and Marionnaud), where he consistently aimed to strengthen client focus within the corporation.

    Alongside his professional career, William Koeberlé is involved in several associations, including as President of the French (FFPS) and European Perfume Association (FEPD). He has been President of the “Conseil du Commerce de France”, one of France’s leading trade associations, since 2016. He also teaches “Stratégie commerciale et politique de négociation” within the Master’s programme at the Sorbonne in Paris.

    William Koeberlé studied finance and holds an Executive MBA from HEC Paris.

  • Prof. Dr. Alexander Kracklauer

    Prof. Dr. Alexander Kracklauer

    Professor Dr Alexander Kracklauer is a member of the Advisory Board and a Consulting Partner at Accelerom. He has many years of international experience in sales and marketing in the consumer goods industry. For well over ten years he has consulted at board and senior management level in the areas of strategic brand- and sales management, and is also an economics professor specializing in market-oriented corporate management.

    Having spent ten years as an army officer where he studied and gained his PhD in economics, Alexander Kracklauer moved to Procter & Gamble, where for seven years he held a variety of local and international sales and marketing positions in Germany and the USA. In 2001 he was invited to conduct research as a visiting scholar at the Harvard Business School (Faculty of General Management). In 2002 he returned to Germany, since when he has been the owner and partner in a consultancy firm, and also Professor of Marketing and Sales at the University of Applied Sciences, Neu-Ulm, where he heads the Centre for Growth and Sales Strategy.

    Alexander Kracklauer works today on research and practice in the areas of omni-channel management and strategic development for brands, sales organisations and companies. He works with major corporations and large mid-sized firms in a variety of industries.

    Professor Kracklauer speaks German and English.

  • Dr. Peter Pirner

    Dr. Peter Pirner

    Dr. Peter Pirner is a renowned and charismatic thought leader in the field of Customer Experience Management. As host of the most successful German podcast for CX Management CX-Talks, he regularly reaches a large audience of interested professionals.

    After studying business administration with a focus on empirical research, information and communication as well as organizational psychology, he completed his doctorate as lecturer at the Ludwig-Maximilians-University (LMU) in Munich.

    He then worked in various roles for Kantar (formerly TNS Infratest), one of the world’s largest research and consulting firms, for almost 25 years in the field of CX management, both nationally and internationally. As lead consultant, he looked after the most important clients in the automotive, FMCG, telecommunications, banking and insurance sectors. Most recently, as Domain Head, he was responsible for the CX business in Germany with more than half of the German DAX companies and a variety of mediumsized companys as clients.

    Today, he is partner and board member for marketing, technology and customer experience at Petlando, member of the advisory bard and consulting partner of Accelerom, speaker and freelance CX consultant as well as a partner of the Institute for Customer Experience Management (i-CEM).

    Peter Pirner speaks German, English and Spanish.