Christof Baron has been active in the media sector for over 30 years, including 27 years at Mindshare/GroupM, a subsidiary of WPP, the world’s largest communications company.

He began his career as a media planner at Ogilvy & Mather in 1989. After a decade of planning and consulting for well-known national and international clients, he took over electronic media purchasing. In 2005, Christof Baron was appointed COO of Mindshare Germany, and in 2009, CEO. He became Regional Leader and member of the global management board in 2011, and was appointed Chairman Germany in 2013, and CEO Central & Eastern Europe in 2015.  In 2017, Christof Baron joined the French pharmaceutical company SANOFI as Global Media Head, where he was responsible for worldwide media investment management of the Consumer Health division. He left SANOFI in October 2019, since when he has been consulting on media strategy and implementation.

Christof Baron speaks German and English.

Thanks to his more than 40 years of business experience, William Koeberlé brings extremely broad specialist knowledge to the table. Throughout his career he held leading strategic positions in the retail branch (with Cora, Métro, Carrefour, and Marionnaud), where he consistently aimed to strengthen client focus within the corporation.

Alongside his professional career, William Koeberlé is involved in several associations, including as President of the French (FFPS) and European Perfume Association (FEPD). He has been President of the “Conseil du Commerce de France”, one of France’s leading trade associations, since 2016. He also teaches “Stratégie commerciale et politique de négociation” within the Master’s programme at the Sorbonne in Paris.

William Koeberlé studied finance and holds an Executive MBA from HEC Paris.

Dr. Peter Pirner is a renowned and charismatic thought leader in the field of Customer Experience Management. As host of the most successful German podcast for CX Management CX-Talks, he regularly reaches a large audience of interested professionals.

After studying business administration with a focus on empirical research, information and communication as well as organizational psychology, he completed his doctorate as lecturer at the Ludwig-Maximilians-University (LMU) in Munich.

He then worked in various roles for Kantar (formerly TNS Infratest), one of the world’s largest research and consulting firms, for almost 25 years in the field of CX management, both nationally and internationally. As lead consultant, he looked after the most important clients in the automotive, FMCG, telecommunications, banking and insurance sectors. Most recently, as Domain Head, he was responsible for the CX business in Germany with more than half of the German DAX companies and a variety of mediumsized companys as clients.

Today, he is partner and board member for marketing, technology and customer experience at Petlando, member of the advisory bard and consulting partner of Accelerom, speaker and freelance CX consultant as well as a partner of the Institute for Customer Experience Management (i-CEM).

Peter Pirner speaks German, English and Spanish.

Dr Sopp’s core areas of expertise include the management of complex projects in the areas of market- and social research. In recent years he has worked on media usage, particularly online activity, on which he has also run international studies. An additional focus of his work covers data collection and data analysis, and the use of statistics in interdisciplinary environments.
With a doctorate in sociology, Dr Sopp has worked with Infratest Sozialforschung and on research projects that involved, among other matters, social policy and the employment market. Dr Sopp has published numerous professional articles on these topics. He is a member of the Professional Association of German Marketing and Social Researchers (BMV).