• Christoph Spengler

    Founder and Managing Director

    Christoph Spengler

    Founder and Managing Director

    Christoph Spengler’s core competencies include management, marketing, sales and corporate development. He worked for fifteen years in various sectors of the consumer goods, retail and financial services industries, during which time he gained comprehensive experience with international corporations.

    Christoph Spengler began his career in classical consumer goods marketing. He spent his first eight years with Unilever Switzerland, where he was Business Unit Director and member of management with responsibility for the whole of the drinks sector in Switzerland. He then moved to McDonald´s, where he was a member of management for four years as Head of the marketing department. His profound knowledge of corporate development is based on his time as a director at PricewaterhouseCoopers. His activities also included management of various international projects in the areas of finance and industry.

    Christoph Spengler holds a diploma in business economics and marketing from the HWV Zurich.

    He speaks German, English and French.

  • Catherine Ammann

    Analyst and Consultant

    Catherine Ammann

    Analyst and Consultant

    Catherine Ammann has been involved in the development and visualisation of data sources for several years. During her studies for her Masters degree in political science at the University of Zurich, she focused on the topic “Political Data Journalism”, which deepened her knowledge of data visualisation and applied statistics. During her studies she was also involved in projects for smartvote, an online voting advice application.

    Catherine Ammann speaks German and English.

  • Dr. Sonja Heller

    Analyst and Consultant

    Dr. Sonja Heller

    Analyst and Consultant

    Finding data-based answers to a wide range of questions is what drives Sonja Heller. Holding a degree in business administration with a major in marketing, and a doctorate in psychology, she has extensive work experience of university research as well as in various parts of the private sector. Sonja Heller thus sees combining research and practice as an ongoing exciting challenge. In her consulting practice she uses her extensive repertoire of methodologies as well as her knowledge of human motivation and behaviour in an economic context to help companies improve their marketing success.

    Sonja Heller speaks German, English and French.

  • Natascha Moser

    Project Manager

    Natascha Moser

    Project Manager

    Natascha Moser studied at the University of Zurich, where in 2015, she completed a Bachelor of Arts degree in economics with a specialty in management and economics. Following this, she studied for a Bachelor of Science degree with a major in psychology and a minor in education, which she completed in 2018. During her economics studies, among the topics she dealt with were marketing engineering and quantitative marketing.

    Natascha Moser speaks German and English.

  • Vanessa Gubler

    Data Analyst

    Vanessa Gubler

    Data Analyst

    Vanessa Gubler studied journalism and communication plus business administration at the University of Zurich. During her studies she deepened her knowledge of applied statistics by running her own surveys for various university seminars. She gained her first experience with project management through working for the Students Association.

    Vanessa Gubler speaks German, English, French and Italian.

  • Dr. Peter Sopp

    Principal Statistician

    Dr. Peter Sopp

    Principal Statistician

    Dr Sopp’s core areas of expertise include the management of complex projects in the areas of market- and social research. In recent years he has worked on media usage, particularly online activity, on which he has also run international studies. An additional focus of his work covers data collection and data analysis, and the use of statistics in interdisciplinary environments.
    With a doctorate in sociology, Dr Sopp has worked with Infratest Sozialforschung and on research projects that involved, among other matters, social policy and the employment market. Dr Sopp has published numerous professional articles on these topics. He is a member of the Professional Association of German Marketing and Social Researchers (BMV).

  • Michael M. Maurantonio

    Consulting Partner (Associate)

    Michael M. Maurantonio

    Consulting Partner (Associate)

    Michael Maurantonio is a committed professional with more than 20 years of experience in marketing, media and sales, and a track record of helping his clients take the right decisions to make their businesses grow.

    His core competencies are in the areas of media strategy, media buying and media planning, as well as communication, consultancy, and project- and process management.

    Michael M. Maurantonio speaks fluent German, Italian, French and English.

Advisory Board

  • Christof Baron

    Christof Baron

    Christof Baron has been active in the media sector for over 30 years, including 27 years at Mindshare/GroupM, a subsidiary of WPP, the world’s largest communications company.

    He began his career as a media planner at Ogilvy & Mather in 1989. After a decade of planning and consulting for well-known national and international clients, he took over electronic media purchasing. In 2005, Christof Baron was appointed COO of Mindshare Germany, and in 2009, CEO. He became Regional Leader and member of the global management board in 2011, and was appointed Chairman Germany in 2013, and CEO Central & Eastern Europe in 2015.  In 2017, Christof Baron joined the French pharmaceutical company SANOFI as Global Media Head, where he was responsible for worldwide media investment management of the Consumer Health division. He left SANOFI in October 2019, since when he has been consulting on media strategy and implementation.

    Christof Baron speaks German and English.

  • Prof. Dr. Gery Brüderlin

    Prof. Dr. Gery Brüderlin

    Professor Dr Gery Bruederlin is a lecturer in HRM (human resources management) at the Institute for Personnel Management and Organisation in the School of Business at the University of Applied Sciences and Arts Northwestern Switzerland. He also heads the “Master of Advanced Studies in Human Resource Management” programme.

    As a former Global Head of Human Resources at UBS and a member of management of UBS Global Asset Management and UBS Wealth Management, Gery Bruederlin understands not only the academic side of personnel management, but also the economic realities of a company from the perspective of an operational HR manager.

    Gery Bruederlin holds a PhD from the University of Zurich and an MBA from the University of Rochester NY, USA and the University of Bern.

  • Giovanni Fabris

    Giovanni Fabris

    Giovanni M. Fabris provides consultancy services to advertisers and industry organizations for the management of media investments in marketing and commercial communications, as well as customer and media research, strategy, ROI analysis, advertiser-agency relationships, education and training.

    Having gained early experience in advertising and media agencies, he spent almost 18 years with McDonald’s as VP International Media, in which position he supported the marketing teams of 50+ international countries, with a focus on Asia, Europe and the Middle East.

    A long-term member of ESOMAR (European Society for Opinion and Market Research) and the ARF (Advertising Research Foundation), Giovanni M. Fabris is an active participant in industry initiatives and events. As the representative of McDonald’s on the WFA (World Federation of Advertisers) Media Committee, which he chaired for three years, he was involved in writing the global guidelines for TV audience measurement, and the “Blueprint for customer-centric, holistic measurement”, a founding position paper for multi-channel research.

    Giovanni M. Fabris attended university in Florence, Italy, and has worked in Florence, Paris, London, Oak-Brook (Illinois), and Hong Kong. He currently lives in Paris.

    He speaks Italian, English and French.

  • Kristian Kabashi

    Kristian Kabashi

    During his career as an international specialist in digital transformation, Kristian Kabashi has contributed to developing several different companies. For example, he was Managing Director Digital & New Business for market research company LINK, running three digital products in analytics, omni-channel marketing tracking, and influencer marketing validation.

    In New York, he was responsible for a revenue increase of 200% for creative B-to-B agency gyro (in the Dentsu Aegis Network), which he achieved via process optimisation in software, recruiting, product management, and know-how sharing.

    Kristian Kabashi holds an MBA in international management & marketing from FOM, University of Applied Sciences and Economics, Essen, Germany.

    He speaks German, English and Albanian.

  • William Koeberlé

    William Koeberlé

    Thanks to his more than 40 years of business experience, William Koeberlé brings extremely broad specialist knowledge to the table. Throughout his career he held leading strategic positions in the retail branch (with Cora, Métro, Carrefour, and Marionnaud), where he consistently aimed to strengthen client focus within the corporation.

    Alongside his professional career, William Koeberlé is involved in several associations, including as President of the French (FFPS) and European Perfume Association (FEPD). He has been President of the “Conseil du Commerce de France”, one of France’s leading trade associations, since 2016. He also teaches “Stratégie commerciale et politique de négociation” within the Master’s programme at the Sorbonne in Paris.

    William Koeberlé studied finance and holds an Executive MBA from HEC Paris.

  • Prof. Dr. Alexander Kracklauer

    Prof. Dr. Alexander Kracklauer

    Professor Dr Alexander Kracklauer is a member of the Advisory Board and a Consulting Partner at Accelerom. He has many years of international experience in sales and marketing in the consumer goods industry. For well over ten years he has consulted at board and senior management level in the areas of strategic brand- and sales management, and is also an economics professor specializing in market-oriented corporate management.

    Having spent ten years as an army officer where he studied and gained his PhD in economics, Alexander Kracklauer moved to Procter & Gamble, where for seven years he held a variety of local and international sales and marketing positions in Germany and the USA. In 2001 he was invited to conduct research as a visiting scholar at the Harvard Business School (Faculty of General Management). In 2002 he returned to Germany, since when he has been the owner and partner in a consultancy firm, and also Professor of Marketing and Sales at the University of Applied Sciences, Neu-Ulm, where he heads the Centre for Growth and Sales Strategy.

    Alexander Kracklauer works today on research and practice in the areas of omni-channel management and strategic development for brands, sales organisations and companies. He works with major corporations and large mid-sized firms in a variety of industries.

    Professor Kracklauer speaks German and English.

  • Marco F. Taborelli

    Marco F. Taborelli

    Marco Taborelli has over twenty years of management experience in the consumer goods and financial services industries. As a member of Accelerom’s Advisory Board, he is involved in the area of business development.

    Marco Taborelli began his career at Unilever, where he held various local and international marketing positions for ten years, and was based in Switzerland and Italy. He spent the next ten years at Mars Incorporated, where among other positions, he headed the country organisations of Germany, Austria and Switzerland as Managing Director, and was a member of European management for the Northern Europe region. He was then Global Head of Marketing and member of the expanded management of Credit Suisse for three years.

    Today Marco Taborelli is an independent consultant, specialising in board mandates, board and CEO coaching, and corporate, marketing, and sales strategies. He has been on the board of the Swiss Marketing Association (GfM) since 2001.