WoM22 Interview: Marketing is more complex than ever beforePosted by Natascha Moser on 31.03.2022
The knowlege advantage – data-based decision-making in uncertain timesPosted by Accelerom Team on 03.04.2020
Comprehensive marketing with 360°TOUCHPOINT®
– Implementation solutions for companies, organisations, associations, and political institutions
– Measurable improvements to crisis communication
– Marketing for after the shutdown
What you can do against 70 percent scatter lossPosted by Christoph Spengler on 12.02.2020
If the latest studies are to be believed, firms are currently experiencing marketing scatter loss of around 70%. A huge and very expensive amount that nobody wants. What can be done about it?
Algorithm or gut feeling – evaluating relevant touchpoints using algorithmsPosted by Accelerom Team on 12.11.2019
The sheer number of touchpoints found along the customer journey today calls for sophisticated touchpoint management. Christoph Spengler and Catherine Ammann of Accelerom explain how an algorithm can help to discover the relevant touchpoints and use them correctly.