Algorithm or gut feeling – evaluating relevant touchpoints using algorithms
Posted by Accelerom Team on 12.11.2019Read moreThe sheer number of touchpoints found along the customer journey today calls for sophisticated touchpoint management. Christoph Spengler and Catherine Ammann of Accelerom explain how an algorithm can help to discover the relevant touchpoints and use them correctly.
“Smart simplification” for more market success
Posted by Christoph Spengler on 28.08.2019Read moreSimplicity is a highly underestimated success factor. Companies can quickly find themselves managing 200 touchpoints along the customer journey. The result of this rampant complexity: up to 70 percent scatter loss. But through intelligent pruning and more focus, complexity can be overcome while simultaneously achieving measurably greater market success. This article describes what lies behind the idea of “smart simplification”.
Turning the customer journey into a service paradise
Posted by Christoph Spengler on 07.02.2019Read moreIn a world where products and services are increasingly similar, service offerings have become key differentiators. Digitalisation is shaking everything up. This article shows one way to optimise the range of services offered by your company.
Successful complexity management along the customer journey
Posted by Christoph Spengler on 10.01.2019Read moreManagers describe growing complexity as a major obstacle to successful market development. Read on to see how to deal systematically with complexity.
The effective strategy against scatter loss
Posted by Christoph Spengler on 23.11.2018Read moreAlmost every company today is feeling the effects of ongoing digitalization. In marketing, this is leading to everincreasing scatter loss. The following article explains how to counteract this.
