Posted by Christoph Spengler on 07.02.2019
In a world where products and services are increasingly similar, service offerings have become key differentiators. Digitalisation is shaking everything up. This article shows one way to optimise the range of services offered by your company.
Posted by Christoph Spengler on 10.01.2019
Managers describe growing complexity as a major obstacle to successful market development. Read on to see how to deal systematically with complexity.
Posted by Christoph Spengler on 17.07.2018
Customer journey management has become a strategic management task in recent years, so it’s a matter for the boss. Used correctly in the context of digitalization, customer journey management can achieve substantial increases in efficiency.