Posted by Christoph Spengler on 17.07.2018
Customer journey management has become a strategic management task in recent years, so it’s a matter for the boss. Used correctly in the context of digitalization, customer journey management can achieve substantial increases in efficiency.
Posted by Christoph Spengler on 06.06.2018
The quantitative performance indicator “reach” is always included as a factor in media planning. And so far, reach has steadfastly endured, despite the upheavals of digitalization. But in the omnichannel world, is reach (still) fit for use when it comes to managing paid media? Here are some ideas based on our experience – with tips from media research.
Posted by Christoph Spengler on 27.04.2018
300 students at Masters level in Germany and Switzerland played with a case study against an algorithm-generated solution. Human or machine, who can develop the best integrated marketing strategies and campaigns?